Audience Research

Following the reasearch for our target audience, we found out which were the most important ingredients they thought would be needed for a psychological horror film. The results showed that a murder was the most frequent to be most important with a mystery shortly after and blood and a male hero to be almost as important. After this we could then finally decide our film opening to include these ingredients, so the audience would want to see it.
most of the questions i used were open styled so i could get more detail to the answers other than closed questions. however i did use a closed question for the ingredients so i could collect the quantitative data and put it into a graph, which is on the slideshow. I also asked the types of films they had seen so I could see what type of horror they are into.

The last question i asked them was about our film title; Sinwood, and what they associated with this word. Most of the feedback was a woods with a murder or strange goings on. This was exactly what we were going for and so stuck with the title.